Phone: 602-721-3680     Contact Us

Theodore E. Squires


  • Market Research and Analysis
  • Quality Function Deployment
  • New Product Launch Methodologies
  • Concurrent Engineering
  • Design for Manufacturability
  • Continuous Process Improvement
  • Statistical Process Control
  • Benchmarking
  • ASQ Certified Black Belt


    Ted Squires has over 20 years of experience in the areas of marketing, product development, quality assurance, and manufacturing. During that time, he has helped companies ranging from high tech start-ups to Fortune 500 corporations improve productivity and profitability. For his clients, Ted Squires applies his marketing experience and proven concurrent engineering and quality assurance expertise to help companies compete in a global marketplace. As the president of Effective Product Foundations, lnc., a consulting firm, Ted Squires directed the market research for a leading computer peripherals firm which uncovered a previously overlooked market niche. The discovery led to development of new product line now accounting for over 20% of firm's revenue. He helped a leading medical diagnostics company improve production yield 35% and instrument reliability 200% after just 18 months. He trained and facilitated QFD project for a large consumer product firm (their first QFD project). He directed development of new product launch methodology for a Fortune 100 health care company. He was also selected to train cross-functional teams in methodology and assist in hands-on-use. Managed consulting team in assessing medical device firm's development and manufacturing processes. Focus was on compliance with FDA Quality Systems Requirements and operational effectiveness. Team uncovered deficiencies in several key areas, recommended corrective actions, which led to a reduction in cited non-compliance issues from 48 issues (18 significant issues) to 13 issues (1 significant) within 60 days. As a Marketing Operations Manager for Intellitech, Inc., a high tech start-up, he helped reduce direct costs by 52%. As a Principal Systems Engineer for MCC Powers, his engineering team developed and tested a microcomputer product that resulted in $5.7M revenues by the second year.


  • M.B.A. Marketing/Finance, University of Chicago
  • B.S. Engineering, Rose-Hulman Institute of Technology


    MASET, LLC    P. O. Box 11663    Chandler, AZ 85248
    Phone: 602-721-3680     Fax 480-802-4710

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