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Many companies do not have a formalized new product development process. This led to Motorola's theory of total Cycle Time Reduction, which is achieved through a procedure called Cross Functional Process Mapping. Cycle-time reduction requires a corporate culture change and produces dramatic results.

This article appeared as is or was modified and appeared in the following magazines:

  • Production Magazine, December 1995
  • APICS, December 1995
  • Quality Observer, January 1996
  • AFSM, February 1996

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