Search Engine Marketing (SEM)
Companies worldwide are reporting a steady growth in revenue derived from their websites. A key element driving web-based sales is that people are finding they can rely on search engines to find the products and services they need.
Improved, faster searches, local search and paid advertising return more relevant results and open the door to increasing sales by means of search engine marketing.
Opportunity typically comes with a price and, in this case, to be successful requires a willingness to constantly monitor and fine-tune one’s search engine marketing program. Why? Pay for traffic ads are sold by a bidding method that allows competitors to push up the price of the top listings, which can knock one out of the results visibility box. As a result of the need to pay close attention to one’s campaign, some companies are turning to agencies that specialize in search engine marketing.
There are many advantages to pay-for-traffic advertising:
- You only pay when someone clicks on your ad
- You control the amount you spend per month or even per day
- Ad programs can be refined frequently – weekly if necessary
- By only bidding on the terms that apply to your company’s services/products, you are virtually guaranteed those who click through to your website want what you have to offer.
The bottom line can be a greater return than any other use of your advertising dollars.
Are there any drawbacks? While a search engine program can bring people who want your products or services to your website, you still have to make and then service the sale. Your site has to provide the supporting information to win over the buyer as well as sufficient interactivity to engage the potential customer in the sales process.
Finally, you have to be prepared to handle the inquiries and orders in a timely fashion. Companies like Amazon.com and Overstock.com have pushed the envelope for online shoppers who have come to expect fast responses and customized service. However, if you’re ready to deliver, there’s no reason not to explore this marketing opportunity today.
MASET, LLC P. O. Box 11663 Chandler, AZ 85248
Phone: 602-721-3680 Fax 480-802-4710