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Customer Relationship Management
M-779
DESCRIPTION:
This two-day workshop focuses on understanding and application of Customer Relationship Management (CRM). Key and Target customers can be categorized into one of four segments: Vendor, Preferred Supplier, Partner of Choice, Strategic Ally on the basis of the customers' intent, buying focus, preferred relationship with its suppliers, and what the customer wants the supplier's value-added to be.
OBJECTIVES:
The objectives of the workshop are for participants to:
- Understand the Customer Relationship Management Process
- Understand and be able to evaluate and apply the criteria for selection to their customers
- Identify "target" and "key" accounts
- Create action plans for implementation within and without the sales organization
AUDIENCE:
All Sales Personnel
PREREQUISITES:
No prerequisites to this class
EXPECTED RESULTS:
Attainment of sales and organizational goals
WORKSHOP DURATION: Two days
MASET, LLC P. O. Box 11663 Chandler, AZ 85248
Phone: 602-721-3680 Fax 480-802-4710
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